Rebranding and digital marketing
Cardinal Boxes, an existing custom packaging supplier, allowed me to gain experience with rebranding an existing company and launching a brand awareness and lead generation campaign through web and social media channels.
I recreated their company website and designed it to display the variety of options for their custom packaging solutions. My vision was to build a user friendly product catalog which would promote lead generation by marketing each product page on social media, ad campaigns as well as a tool for sales reps to display various options for clients by packaging and industry categories.
I then took on the role of content creator to begin consistently promoting their brand on social media channels such as; Linked In, Facebook, Instagram and Twitter. My marketing campaigns were able to reach up to 70% increase in visitors to their web page within several months as well as generate leads through a quote submission form.
Developing a startup brand identity
Most of the clients I've worked with have an idea they want to build a business around but, when it comes to the creative and marketing aspect, they don't know where to start. This is where my work comes in.
I began with researching their product and competitors. A&C was a B2B promotional branding company I worked with to develop a corporate identity through logo designing, print marketing, digital assets for web and sales as well as product development for their clients. The beginning stages of brand development are essential for creating brand awareness and by allowing me to lead the creative direction on this project they were able to launch their brand at the Apparel Textile and Sourcing Trade Show in Toronto.
